The Effect of Customer-Based Brand Equity (CBBE) Model on Perceived Brand Equity of Sabah SMEs Food Brands
In Malaysia, SMEs mainly face major difficulties in innovating and transforming their organisations into Industry 4.0. They have to use the cash in wages and advertising (Allaudeen, 2018). She adds inadequate marketing and branding resources (53%) and elevated branding costs (52%) have disclosed a f...
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| Main Authors: | , , , |
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| Format: | Book Section |
| Language: | English |
| Published: |
Penerbit UTHM
2020
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/1856/1/Chapter%2007%20The%20Effect%20of%20Customer-Based%20Brand%20Equity.pdf http://eprints.uthm.edu.my/1856/ |
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| Institution: | Universiti Tun Hussein Onn Malaysia |
| Language: | English |