Smartphone dependency and its impact on purchase behavior

People nowadays seem to become dependent towards smartphone due to its convenience, great camera features, easy applications’ installations, and more importantly, it can do most of the computer functions on the go. Significantly, smartphone usage in Malaysia is growing enormously and has become a si...

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Main Authors: Harun, Amran, Liew, Toh Soon, Mohd Kassim, Abdul Wahid, Sulong, Rini Suryati
Format: Article
Language:English
Published: Canadian Center of Science and Education 2015
Subjects:
Online Access:http://eprints.uthm.edu.my/3458/1/AJ%202017%20%2854%29%20Smartphone%20dependency%20and%20its%20impact%20on%20purchase%20behavior.pdf
http://eprints.uthm.edu.my/3458/
http://dx.doi.org/10.5539/ass.v11n26p196
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Institution: Universiti Tun Hussein Onn Malaysia
Language: English
id my.uthm.eprints.3458
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spelling my.uthm.eprints.34582021-11-17T07:31:31Z http://eprints.uthm.edu.my/3458/ Smartphone dependency and its impact on purchase behavior Harun, Amran Liew, Toh Soon Mohd Kassim, Abdul Wahid Sulong, Rini Suryati HF5410-5417.5 Marketing. Distribution of products People nowadays seem to become dependent towards smartphone due to its convenience, great camera features, easy applications’ installations, and more importantly, it can do most of the computer functions on the go. Significantly, smartphone usage in Malaysia is growing enormously and has become a significant and lucrative industry. This study aims to understand the antecedents and the outcome of the smartphone dependency among smartphone consumers. Two theories - the theory of uses and gratification and the media dependency theorywere used as the theoretical basis for this study, in order to determine the motivations to use a smartphone and to define dependency and its outcome. The antecedent variables were convenience, social need and social influence; and all of these dimensions are conceptualized as one-dimensional. The outcome of dependency on smartphones was expected to be the purchase behavior. Data analyses were based on 226 valid questionnaires that were collected among smartphone users. The result from the Confirmatory Factor Analysis of Partial Least Square (PLS) shows that only social needs and social influence significantly influenced the smartphone dependency among consumers, therefore indicating that these two factors are important to influence dependency on the smartphone. In addition, the analysis also verifies that the purchase behavior is the outcome of the dependency on the smartphone. Based on these results, marketers could focus on creating dependency among consumers on smartphone usage based on the consumers’ social need, which eventually will promote future purchase behavior in the long run. More importantly, understanding social influences as antecedents. Canadian Center of Science and Education 2015 Article PeerReviewed text en http://eprints.uthm.edu.my/3458/1/AJ%202017%20%2854%29%20Smartphone%20dependency%20and%20its%20impact%20on%20purchase%20behavior.pdf Harun, Amran and Liew, Toh Soon and Mohd Kassim, Abdul Wahid and Sulong, Rini Suryati (2015) Smartphone dependency and its impact on purchase behavior. Asian Social Science, 11 (26). pp. 196-211. ISSN 1911-2017 http://dx.doi.org/10.5539/ass.v11n26p196
institution Universiti Tun Hussein Onn Malaysia
building UTHM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tun Hussein Onn Malaysia
content_source UTHM Institutional Repository
url_provider http://eprints.uthm.edu.my/
language English
topic HF5410-5417.5 Marketing. Distribution of products
spellingShingle HF5410-5417.5 Marketing. Distribution of products
Harun, Amran
Liew, Toh Soon
Mohd Kassim, Abdul Wahid
Sulong, Rini Suryati
Smartphone dependency and its impact on purchase behavior
description People nowadays seem to become dependent towards smartphone due to its convenience, great camera features, easy applications’ installations, and more importantly, it can do most of the computer functions on the go. Significantly, smartphone usage in Malaysia is growing enormously and has become a significant and lucrative industry. This study aims to understand the antecedents and the outcome of the smartphone dependency among smartphone consumers. Two theories - the theory of uses and gratification and the media dependency theorywere used as the theoretical basis for this study, in order to determine the motivations to use a smartphone and to define dependency and its outcome. The antecedent variables were convenience, social need and social influence; and all of these dimensions are conceptualized as one-dimensional. The outcome of dependency on smartphones was expected to be the purchase behavior. Data analyses were based on 226 valid questionnaires that were collected among smartphone users. The result from the Confirmatory Factor Analysis of Partial Least Square (PLS) shows that only social needs and social influence significantly influenced the smartphone dependency among consumers, therefore indicating that these two factors are important to influence dependency on the smartphone. In addition, the analysis also verifies that the purchase behavior is the outcome of the dependency on the smartphone. Based on these results, marketers could focus on creating dependency among consumers on smartphone usage based on the consumers’ social need, which eventually will promote future purchase behavior in the long run. More importantly, understanding social influences as antecedents.
format Article
author Harun, Amran
Liew, Toh Soon
Mohd Kassim, Abdul Wahid
Sulong, Rini Suryati
author_facet Harun, Amran
Liew, Toh Soon
Mohd Kassim, Abdul Wahid
Sulong, Rini Suryati
author_sort Harun, Amran
title Smartphone dependency and its impact on purchase behavior
title_short Smartphone dependency and its impact on purchase behavior
title_full Smartphone dependency and its impact on purchase behavior
title_fullStr Smartphone dependency and its impact on purchase behavior
title_full_unstemmed Smartphone dependency and its impact on purchase behavior
title_sort smartphone dependency and its impact on purchase behavior
publisher Canadian Center of Science and Education
publishDate 2015
url http://eprints.uthm.edu.my/3458/1/AJ%202017%20%2854%29%20Smartphone%20dependency%20and%20its%20impact%20on%20purchase%20behavior.pdf
http://eprints.uthm.edu.my/3458/
http://dx.doi.org/10.5539/ass.v11n26p196
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