Key issues and challenges of green consumer in consuming green product an insight from the emerging country: Malaysia

• Main Authors: Ogiemwonyi, Osarodion, Harun, Amran, Othman, Bestoon Abdulmaged, Ismael, Darbaz Anwer, Ali, Raman
• Format: Article
• Language: English
• Published: Hampstead Psychological Associates 2019
• Subjects: HF5410-5417.5 Marketing. Distribution of products
• Online Access: http://eprints.uthm.edu.my/5308/1/AJ%202020%20%28149%29.pdf; http://eprints.uthm.edu.my/5308/; https://dx.doi.org/ 10.37200/IJPR/V23I2/PR190313
• Institution: Universiti Tun Hussein Onn Malaysia

Climate change is a serious consequential threat which has been a serious concern among scholars and business clients. As such green behaviour on performing what, how, when, where and why to satisfy consumer need to encounter a function that plays an influential factor on the planet. Therefore, envi...