Packaging designs and recurring purchase intention of baby milk powder
Packaging retains the freshness and quality of food product. The visual and verbal characteristics of the package designs communicate the products message, nutritional facts, allergy warnings and other related information that convey the manufacturers commitment of products that are appealing to the...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
JARDCS
2018
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/5483/1/AJ%202018%20%28543%29.pdf http://eprints.uthm.edu.my/5483/ |
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| Institution: | Universiti Tun Hussein Onn Malaysia |
| Language: | English |