Packaging designs and recurring purchase intention of baby milk powder

• Main Authors: Ng, Kim-Soon, Ahmad, Abd Rahman, Borhanudin, Nur Atikah
• Format: Article
• Language: English
• Published: JARDCS 2018
• Subjects: TP368-456 Food processing and manufacture
• Online Access: http://eprints.uthm.edu.my/5483/1/AJ%202018%20%28543%29.pdf; http://eprints.uthm.edu.my/5483/
• Institution: Universiti Tun Hussein Onn Malaysia

Packaging retains the freshness and quality of food product. The visual and verbal characteristics of the package designs communicate the products message, nutritional facts, allergy warnings and other related information that convey the manufacturers commitment of products that are appealing to the...