The influence of service marketing mix and umrah service quality on customer satisfaction and customer loyalty towards umrah travel agents in Malaysia
In the Malaysian Umrah industry, there are so many new participants selling and offering similar products and services. As a result, Umrah providers must compete to survive in this industry, as there are currently so many competitors. They need to focus on customers’ special needs and preferences to...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/6261/1/J13155_658d98613d9a25e17744e855a850d4a7.pdf http://eprints.uthm.edu.my/6261/ |
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| Institution: | Universiti Tun Hussein Onn Malaysia |
| Language: | English |