How consumers decide to buy during the pandemic Covid-19?
A pandemic is a deadly disease that threatens society by spreading complex diseases and eventually spreads to other communities and areas. History shows that the world was once attacked by the flu pandemic, also known as the Spanish Flu, in 1918. The Spanish Flu 1918 has killed hundreds of milli...
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| Main Authors: | , , |
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| Format: | Book Section |
| Language: | English |
| Published: |
Penerbit UTHM
2022
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/7176/1/6.pdf http://eprints.uthm.edu.my/7176/ |
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| Institution: | Universiti Tun Hussein Onn Malaysia |
| Language: | English |
| Summary: | A pandemic is a deadly disease that threatens society by spreading complex diseases and eventually
spreads to other communities and areas. History shows that the world was once attacked by the flu
pandemic, also known as the Spanish Flu, in 1918. The Spanish Flu 1918 has killed hundreds of millions
of people over two years until the vaccine was found. Now, the world is shocked by a new pandemic
called Covid-19. This pandemic is believed to have started in Wuhan, China, in December 2019 and
has spread worldwide until today. Although the vaccines have been found and millions are already
vaccinated, most countries are still closing their borders and enforcing lockdowns to combat Covid-19
infections from spreading wide. Covid-19 has crippled most companies' economic activities, especially
small and medium enterprises (SMEs), and has significantly impacted consumer decision-making.
Covid-19 has radically changed the context in which we make purchasing decisions, disrupting many
deeply-rooted habits and preferences (Mledonova 2020). |
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