Is the purchasing behavior of suburban millennials affected by social media marketing? empirical evidence from Malaysia
An abundance of social media marketing research has been conducted on urban consumers, but notably, only a few attempts have been made in understanding suburban consumers, especially on low involvement products. Due to this lack of research, this study aims to understand how social media marketing i...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Hungarian Communication Studies Association
2019
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/807/1/DNJ9789_4532913624dcc77b155f3a360a7f8f4d.pdf http://eprints.uthm.edu.my/807/ https://doi.org/10.17646/KOME.75672.38 |
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| Institution: | Universiti Tun Hussein Onn Malaysia |
| Language: | English |