Is the purchasing behavior of suburban millennials affected by social media marketing? empirical evidence from Malaysia

An abundance of social media marketing research has been conducted on urban consumers, but notably, only a few attempts have been made in understanding suburban consumers, especially on low involvement products. Due to this lack of research, this study aims to understand how social media marketing i...

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Bibliographic Details
Main Authors: Harun, Amran, Husin, Wann Huzida Roza
Format: Article
Language:English
Published: Hungarian Communication Studies Association 2019
Subjects:
Online Access:http://eprints.uthm.edu.my/807/1/DNJ9789_4532913624dcc77b155f3a360a7f8f4d.pdf
http://eprints.uthm.edu.my/807/
https://doi.org/10.17646/KOME.75672.38
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Institution: Universiti Tun Hussein Onn Malaysia
Language: English