The impact of business intelligence on the marketing with emphasis on cooperative learning: Case-study on the insurance companies
Business Intelligence involves the strategies and technologies employed by businesses for the data analysis of business information. This study investigates the impact of Business Intelligence on the Marketing with emphasis on cooperative Learning. Descriptive-survey research method and field study...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier Ltd.
2022
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/100437/1/AbdullahHisamOmar2022_TheImpactofBusinessIntelligence.pdf http://eprints.utm.my/id/eprint/100437/ http://dx.doi.org/10.1016/j.ipm.2021.102824 |
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| Institution: | Universiti Teknologi Malaysia |
| Language: | English |