The impact of business intelligence on the marketing with emphasis on cooperative learning: Case-study on the insurance companies

• Main Authors: Huang, Zhi-xiong, Savita, K. S., Li, Dan-yi, Omar, Abdullah Hisam
• Format: Article
• Language: English
• Published: Elsevier Ltd. 2022
• Subjects: HG Finance
• Online Access: http://eprints.utm.my/id/eprint/100437/1/AbdullahHisamOmar2022_TheImpactofBusinessIntelligence.pdf; http://eprints.utm.my/id/eprint/100437/; http://dx.doi.org/10.1016/j.ipm.2021.102824
• Institution: Universiti Teknologi Malaysia

Business Intelligence involves the strategies and technologies employed by businesses for the data analysis of business information. This study investigates the impact of Business Intelligence on the Marketing with emphasis on cooperative Learning. Descriptive-survey research method and field study...