Advancing competitive intelligence as a correlation of competitive advantage in Iraqi banking industry

The extant literature suggests that firms could gain and sustain competitive advantage using competitive intelligence. Competitive intelligence is a tool that keeps firms abreast of changes in market preferences, technology, competition, and social and strategic positionings. However, despite the fa...

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Bibliographic Details
Main Authors: Zaidan, Hatem Jasim, Sulaiman, Zuraidah, Thoo, Ai Chin, Hasbullah, Nornajihah Nadia, EL-Ghorra, Monir Hamatto
Format: Article
Language:English
Published: Human Resource Management Academic Research Society 2022
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Online Access:http://eprints.utm.my/id/eprint/100510/1/HatemJasimZaidan2022_AdvancingCompetitiveIntelligenceasaCorrelation.pdf
http://eprints.utm.my/id/eprint/100510/
http://dx.doi.org/10.6007/IJARBSS/v12-i2/12299
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Institution: Universiti Teknologi Malaysia
Language: English