Advancing competitive intelligence as a correlation of competitive advantage in Iraqi banking industry

• Main Authors: Zaidan, Hatem Jasim, Sulaiman, Zuraidah, Thoo, Ai Chin, Hasbullah, Nornajihah Nadia, EL-Ghorra, Monir Hamatto
• Format: Article
• Language: English
• Published: Human Resource Management Academic Research Society 2022
• Subjects: HB615-715 Entrepreneurship. Risk and uncertainty. Property
• Online Access: http://eprints.utm.my/id/eprint/100510/1/HatemJasimZaidan2022_AdvancingCompetitiveIntelligenceasaCorrelation.pdf; http://eprints.utm.my/id/eprint/100510/; http://dx.doi.org/10.6007/IJARBSS/v12-i2/12299
• Institution: Universiti Teknologi Malaysia

The extant literature suggests that firms could gain and sustain competitive advantage using competitive intelligence. Competitive intelligence is a tool that keeps firms abreast of changes in market preferences, technology, competition, and social and strategic positionings. However, despite the fa...