Marketing strategy in small and medium enterprises: a bibliometric analysis from 1989 to 2020
The marketing strategy is defined as an organization's integrated pattern of choices about products, markets, marketing activities, and marketing resources that add value to customers' interactions with the company and thus enable the company to achieve specific goals. Despite a growing in...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2022
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/100706/1/OngChoonHee2022_MarketingStrategyinSmallandMediumEnterprises.pdf http://eprints.utm.my/id/eprint/100706/ http://dx.doi.org/10.6007/IJARBSS/v12-i5/13029 |
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| Institution: | Universiti Teknologi Malaysia |
| Language: | English |