Factors influencing the intention to use affiliate marketing: A conceptual analysis

by Patrick, Zurina, Ong, Choon Hee
Published 2019

Marketing strategy in small and medium enterprises: a bibliometric analysis from 1989 to 2020

by Patrick, Zurina, Ong, Choon Hee
Published 2022

Factors hindering undergraduate students from starting a business while studying

by Patrick, Zurina, Mohd. Rizal, Adriana, Choon Hee, Ong, Mahadi, Mahaza, Kamarudin, Suzilawati
Published 2019

Psychological empowerment and job satisfaction on organizational commitment among SME employees.

by Lim, Lee Ling, Ong, Choon Hee, Tan, Owee Kowang, Theresa, Ho Char Fei, Teo, Poh Chuin, Patrick, Zurina, Wu, Chi-Hua
Published 2023