Factors influencing the intention to use affiliate marketing: A conceptual analysis
Internet and technology advances enable all business organizations to engage in the e-commerce market. The use of multichannel strategies is costly. Affiliate marketing has emerged as one of the wildest growing online marketing and e-commerce strategies to increase sales. Perfections in online activ...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Published: |
Human Resource Management Academic Research Society
2019
|
| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/89677/ http://dx.doi.org/10.6007/IJARBSS/v9-i2/5608 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Teknologi Malaysia |