A global research trends of neuromarketing 2015-2020

• Main Authors: Alsharif, Ahmed H., Md. Salleh, Nor Zafir, Baharun, Rohaizat, Abuhassna, Hassan, Hashem E., Alharthi Rami
• Format: Article
• Language: English
• Published: University of Piura 2022
• Subjects: H Social Sciences (General)
• Online Access: http://eprints.utm.my/103929/1/NorZafirMd2022_AGlobalResearchTrendsofNeuromarketing.pdf; http://eprints.utm.my/103929/; http://dx.doi.org/10.26441/RC21.1-2022-A1
• Institution: Universiti Teknologi Malaysia

The growth interesting in discovering the consumers' behaviours, emotional and cognitive processes in marketing research have led to an increasing number of publications. This paper evaluates the global research trends in the neuromarketing/consumer neuroscience domain based on the most product...