The effect of value innovation in the superior performance and sustainable growth of telecommunications sector: mediation effect of customer satisfaction and loyalty

• Main Authors: Hajar, Mohammed A., Alkahtani, Ammar Ahmed, Ibrahim, Daing Nasir, Al-Sharafi, Mohammed A., Alkawsi, Gamal, Iahad, Noorminshah A., Darun, Mohd. Ridzuan, Tiong, Sieh Kiong
• Format: Article
• Language: English
• Published: MDPI 2022
• Subjects: HD Industries. Land use. Labor
• Online Access: http://eprints.utm.my/104330/1/NoorminshahAIahad2022_TheEffectofValueInnovationintheSuperior.pdf; http://eprints.utm.my/104330/; http://dx.doi.org/10.3390/su14106342
• Institution: Universiti Teknologi Malaysia

The telecommunications industry has recognized innovation as the key to growth and survival. Globalization, liberalization, and privatization, the terms most commonly associated with this sector, have resulted in fierce competition, making it more difficult for telecommunications firms to increase t...