Determinants factors of purchase behavior towards the intention to purchase halal certified products among university.

The purchase of Halal Certified Products is especially important because the halal market continues to grow rapidly and the development of a halal lifestyle in society causes the potential market for halal products to increase. The objective of this research is to identify the level of awareness and...

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Bibliographic Details
Main Authors: Yaacob, Teh Zaharah, Abdullah, Farid Rangkuti, Hasan, Mohd. Zulfabli, Che Hashim, Hanini Ilyana
Format: Article
Language:English
Published: Human Resource Management Academic Research Society (HRMARS) 2023
Subjects:
Online Access:http://eprints.utm.my/105153/1/FaridRangkutiAbdullah2023_DeterminantsFactorsofPurchaseBehaviorTowardsTheIntention.pdf
http://eprints.utm.my/105153/
http://dx.doi.org/10.6007/IJARBSS/v13-i7/17199
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Institution: Universiti Teknologi Malaysia
Language: English