Determinants factors of purchase behavior towards the intention to purchase halal certified products among university.
The purchase of Halal Certified Products is especially important because the halal market continues to grow rapidly and the development of a halal lifestyle in society causes the potential market for halal products to increase. The objective of this research is to identify the level of awareness and...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society (HRMARS)
2023
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| Subjects: | |
| Online Access: | http://eprints.utm.my/105153/1/FaridRangkutiAbdullah2023_DeterminantsFactorsofPurchaseBehaviorTowardsTheIntention.pdf http://eprints.utm.my/105153/ http://dx.doi.org/10.6007/IJARBSS/v13-i7/17199 |
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| Institution: | Universiti Teknologi Malaysia |
| Language: | English |