Disruptive innovation: a case study of BYD's business model canvas.

• Main Authors: Indiran, Logaiswari, Le, Jingjun, Baskaran, Shathees, Yaacob, Teh Zaharah, Abdul Kohar, Umar Haiyat, Senin, Aslan Amat
• Format: Article
• Language: English
• Published: Human Resource Management Academic Research Society (HRMARS) 2023
• Subjects: T58.6-58.62 Management information systems
• Online Access: http://eprints.utm.my/105154/1/LogaiswariIndiran2023_DisruptiveInnovationaCaseStudyofBydsBusiness.pdf; http://eprints.utm.my/105154/; http://dx.doi.org/10.6007/IJARBSS/v13-i9/17822
• Institution: Universiti Teknologi Malaysia

This article explores the disruptive impact of Build Your Dream’s (BYD) Business Model Canvas on the electric vehicle (EV) industry's innovation landscape. BYD, a market leader in electric vehicles, has revolutionized the industry with its strategic and comprehensive approach to business model innovation. This case study examines how BYD has disrupted traditional business models and created a new paradigm for sustainable mobility using the Business Model Canvas framework. The study delves into key Business Model Canvas components such as customer segments, value propositions, channels, customer relationships, revenue streams, key activities, resources, and partnerships. BYD has successfully positioned itself as a disruptive force in the market by strategically aligning these elements, challenging established players and driving industry-wide change. The findings shed light on BYD's specific strategies and actions to disrupt the innovation landscape, demonstrating the company's ability to leverage its strengths, cultivate key partnerships, and deliver innovative and sustainable EV solutions. This case study is a valuable resource for businesses looking to navigate and thrive in disruptive industries, highlighting the importance of a holistic and adaptable business model in driving innovation and success.