Social semiotic analysis of women portrayed in Pakistani television advertisements.
Consumers are exposed to a wide range of advertisements on a daily basis. These advertisements can be found in a variety of media technologies, including radio, television, print (such as magazines and newspapers), billboards, and cinema. This research examined on the Portrayal of women in electroni...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society (HRMARS)
2023
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| Subjects: | |
| Online Access: | http://eprints.utm.my/105262/1/HanitaHassan2023_SocialSemioticAnalysisofWomenPortrayedinPakistaniTelevision.pdf http://eprints.utm.my/105262/ http://dx.doi.org/10.6007/IJARBSS/v13-i5/17105 |
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| Institution: | Universiti Teknologi Malaysia |
| Language: | English |