Metaverse in the urban destinations in China: some insights for the tourism players.

Purpose: Although the metaverse has gained popularity in recent days, research on metaverse tourism in urban destinations is still lacking. Drawing on existing cases in Chinese urban destinations, this paper aims to provide valuable insights into the development of metaverse tourism in China and pro...

Full description

Saved in:
Bibliographic Details
Main Authors: Zhang, Jiale, Quoquab, Farzana
Format: Article
Published: Emerald Publishing 2023
Subjects:
Online Access:http://eprints.utm.my/105908/
http://dx.doi.org/10.1108/IJTC-04-2023-0062
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Universiti Teknologi Malaysia
id my.utm.105908
record_format eprints
spelling my.utm.1059082024-05-26T08:59:48Z http://eprints.utm.my/105908/ Metaverse in the urban destinations in China: some insights for the tourism players. Zhang, Jiale Quoquab, Farzana HC Economic History and Conditions Purpose: Although the metaverse has gained popularity in recent days, research on metaverse tourism in urban destinations is still lacking. Drawing on existing cases in Chinese urban destinations, this paper aims to provide valuable insights into the development of metaverse tourism in China and provides managerial implications for future urbanmetaverse tourismplayers. Design/methodology/approach: Literature from Chinese and international sources was reviewed to highlight the current status of metaverse tourism in the context of Chinese urban tourism. This paper also draws on information provided by online materials, especially the official websites of tour organizers and news media. Findings: This paper outlines important aspects of metaverse in Chinese urban tourism. First, cities are the hotbeds of metaverse development, and the metaverse has become a new way to attract urban tourists and a significant element in various exhibitions. Second, the combination of metaverse with China’s extensive and profound traditional culture has made urban tourism full of vitality. Third, China’s game companies are progressively empowering the metaverse tourism industry. Originality/value: This paper contributes to the existing knowledge on metaverse tourism based on the Chinese urban tourism context. Furthermore, it highlights the state of the metaverse in Chinese urban tourism during and after the pandemic situation. Lastly, it provides thoughtful implications for tourism players and future tourism development. Emerald Publishing 2023-11-22 Article PeerReviewed Zhang, Jiale and Quoquab, Farzana (2023) Metaverse in the urban destinations in China: some insights for the tourism players. International Journal of Tourism Cities, 9 (4). pp. 1016-1024. ISSN 2056-5607 http://dx.doi.org/10.1108/IJTC-04-2023-0062 DOI: 10.1108/IJTC-04-2023-0062
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
topic HC Economic History and Conditions
spellingShingle HC Economic History and Conditions
Zhang, Jiale
Quoquab, Farzana
Metaverse in the urban destinations in China: some insights for the tourism players.
description Purpose: Although the metaverse has gained popularity in recent days, research on metaverse tourism in urban destinations is still lacking. Drawing on existing cases in Chinese urban destinations, this paper aims to provide valuable insights into the development of metaverse tourism in China and provides managerial implications for future urbanmetaverse tourismplayers. Design/methodology/approach: Literature from Chinese and international sources was reviewed to highlight the current status of metaverse tourism in the context of Chinese urban tourism. This paper also draws on information provided by online materials, especially the official websites of tour organizers and news media. Findings: This paper outlines important aspects of metaverse in Chinese urban tourism. First, cities are the hotbeds of metaverse development, and the metaverse has become a new way to attract urban tourists and a significant element in various exhibitions. Second, the combination of metaverse with China’s extensive and profound traditional culture has made urban tourism full of vitality. Third, China’s game companies are progressively empowering the metaverse tourism industry. Originality/value: This paper contributes to the existing knowledge on metaverse tourism based on the Chinese urban tourism context. Furthermore, it highlights the state of the metaverse in Chinese urban tourism during and after the pandemic situation. Lastly, it provides thoughtful implications for tourism players and future tourism development.
format Article
author Zhang, Jiale
Quoquab, Farzana
author_facet Zhang, Jiale
Quoquab, Farzana
author_sort Zhang, Jiale
title Metaverse in the urban destinations in China: some insights for the tourism players.
title_short Metaverse in the urban destinations in China: some insights for the tourism players.
title_full Metaverse in the urban destinations in China: some insights for the tourism players.
title_fullStr Metaverse in the urban destinations in China: some insights for the tourism players.
title_full_unstemmed Metaverse in the urban destinations in China: some insights for the tourism players.
title_sort metaverse in the urban destinations in china: some insights for the tourism players.
publisher Emerald Publishing
publishDate 2023
url http://eprints.utm.my/105908/
http://dx.doi.org/10.1108/IJTC-04-2023-0062
_version_ 1800714774633250816