Metaverse in the urban destinations in China: some insights for the tourism players.
Purpose: Although the metaverse has gained popularity in recent days, research on metaverse tourism in urban destinations is still lacking. Drawing on existing cases in Chinese urban destinations, this paper aims to provide valuable insights into the development of metaverse tourism in China and pro...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Emerald Publishing
2023
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| Subjects: | |
| Online Access: | http://eprints.utm.my/105908/ http://dx.doi.org/10.1108/IJTC-04-2023-0062 |
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| Institution: | Universiti Teknologi Malaysia |