Psychological needs as underlying forces of halal food purchase intention.

Purpose: During the past two decades, a tremendous increase in the trend of purchasing and consuming halal food has been witnessed both among Muslims and non-Muslims. However, the research on halal food is still inchoate and needs further exploration. Moreover, there is a dearth of research addressi...

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Bibliographic Details
Main Authors: Syed, Sumera, Sh Ahmad, Fauziah, Shah, Syed Rashid Hussain
Format: Article
Published: Emerald Publishing 2023
Subjects:
Online Access:http://eprints.utm.my/106769/
http://dx.doi.org/10.1108/JIMA-01-2022-0027
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Institution: Universiti Teknologi Malaysia