Psychological needs as underlying forces of halal food purchase intention.
Purpose: During the past two decades, a tremendous increase in the trend of purchasing and consuming halal food has been witnessed both among Muslims and non-Muslims. However, the research on halal food is still inchoate and needs further exploration. Moreover, there is a dearth of research addressi...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Emerald Publishing
2023
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| Subjects: | |
| Online Access: | http://eprints.utm.my/106769/ http://dx.doi.org/10.1108/JIMA-01-2022-0027 |
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| Institution: | Universiti Teknologi Malaysia |