Psychological needs as underlying forces of halal food purchase intention.

Purpose: During the past two decades, a tremendous increase in the trend of purchasing and consuming halal food has been witnessed both among Muslims and non-Muslims. However, the research on halal food is still inchoate and needs further exploration. Moreover, there is a dearth of research addressi...

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Main Authors: Syed, Sumera, Sh Ahmad, Fauziah, Shah, Syed Rashid Hussain
Format: Article
Published: Emerald Publishing 2023
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Online Access:http://eprints.utm.my/106769/
http://dx.doi.org/10.1108/JIMA-01-2022-0027
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Institution: Universiti Teknologi Malaysia
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spelling my.utm.1067692024-07-20T02:05:01Z http://eprints.utm.my/106769/ Psychological needs as underlying forces of halal food purchase intention. Syed, Sumera Sh Ahmad, Fauziah Shah, Syed Rashid Hussain H Social Sciences (General) HM Sociology Purpose: During the past two decades, a tremendous increase in the trend of purchasing and consuming halal food has been witnessed both among Muslims and non-Muslims. However, the research on halal food is still inchoate and needs further exploration. Moreover, there is a dearth of research addressing the impact of intrinsic motivation on halal food purchase intention. This study aims to explore intrinsically motivated halal food purchase behaviour, by means of “self-determination theory,” which is based on innate psychological needs of autonomy, competence and relatedness. Design/methodology/approach: A total of 308 responses were yielded from online questionnaires. Partial least squares-structural equation modeling (PLS-SEM) was then used to analyze the gathered data. Findings: The results reveal that relatedness is the strongest driver of halal food purchase intention, followed by competence, while autonomy is found to be the weakest predictor of halal food purchase intention. The findings give marketers a new line to develop intrinsically motivated strategies with a special focus on close relationships. Originality/value: To the best of the authors’ knowledge, this research is considered the first to explore the impact of “autonomy,” “competence” and “relatedness” on halal food purchase intention. Emerald Publishing 2023-07-14 Article PeerReviewed Syed, Sumera and Sh Ahmad, Fauziah and Shah, Syed Rashid Hussain (2023) Psychological needs as underlying forces of halal food purchase intention. Journal of Islamic Marketing, 14 (8). pp. 2070-2083. ISSN 1759-0833 http://dx.doi.org/10.1108/JIMA-01-2022-0027 DOI:10.1108/JIMA-01-2022-0027
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
topic H Social Sciences (General)
HM Sociology
spellingShingle H Social Sciences (General)
HM Sociology
Syed, Sumera
Sh Ahmad, Fauziah
Shah, Syed Rashid Hussain
Psychological needs as underlying forces of halal food purchase intention.
description Purpose: During the past two decades, a tremendous increase in the trend of purchasing and consuming halal food has been witnessed both among Muslims and non-Muslims. However, the research on halal food is still inchoate and needs further exploration. Moreover, there is a dearth of research addressing the impact of intrinsic motivation on halal food purchase intention. This study aims to explore intrinsically motivated halal food purchase behaviour, by means of “self-determination theory,” which is based on innate psychological needs of autonomy, competence and relatedness. Design/methodology/approach: A total of 308 responses were yielded from online questionnaires. Partial least squares-structural equation modeling (PLS-SEM) was then used to analyze the gathered data. Findings: The results reveal that relatedness is the strongest driver of halal food purchase intention, followed by competence, while autonomy is found to be the weakest predictor of halal food purchase intention. The findings give marketers a new line to develop intrinsically motivated strategies with a special focus on close relationships. Originality/value: To the best of the authors’ knowledge, this research is considered the first to explore the impact of “autonomy,” “competence” and “relatedness” on halal food purchase intention.
format Article
author Syed, Sumera
Sh Ahmad, Fauziah
Shah, Syed Rashid Hussain
author_facet Syed, Sumera
Sh Ahmad, Fauziah
Shah, Syed Rashid Hussain
author_sort Syed, Sumera
title Psychological needs as underlying forces of halal food purchase intention.
title_short Psychological needs as underlying forces of halal food purchase intention.
title_full Psychological needs as underlying forces of halal food purchase intention.
title_fullStr Psychological needs as underlying forces of halal food purchase intention.
title_full_unstemmed Psychological needs as underlying forces of halal food purchase intention.
title_sort psychological needs as underlying forces of halal food purchase intention.
publisher Emerald Publishing
publishDate 2023
url http://eprints.utm.my/106769/
http://dx.doi.org/10.1108/JIMA-01-2022-0027
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