The interplay of digital and management accounting competency to competitive performance in the open innovation era: A case of Thai micropreneurs.

• Main Authors: Imjai, Narinthon, Aujirapongpan, Somnuk, Mahadi, Nomahaza
• Format: Article
• Language: English
• Published: Elsevier B.V. 2023
• Subjects: HF Commerce
• Online Access: http://eprints.utm.my/106996/1/NomahazaMahadi2023_TheInterplayofDigitalandManagementAccountingCompetencytoCompetitive.pdf; http://eprints.utm.my/106996/; https://doi.org/10.1016/j.joitmc.2023.100167
• Institution: Universiti Teknologi Malaysia

Today's digital age requires entrepreneurs to effectively use technology and finance, especially microentrepreneurs, who are a cornerstone of many Asian economies, including Thailand. However, a conspicuous void exists in scholarly research pertaining to the dynamic interaction between digital...