Research trends, developments, and future perspectives in brand attitude: A bibliometric analysis utilizing the Scopus database (1944-2021)

Research trends, developments, and future perspectives in brand attitude: A bibliometric analysis utilizing the Scopus database (1944-2021)

Brand attitude has been the primary concern for corporation sustainability for a long. Studies have focused on various attributes concerning brand attitude comprising of many research articles. This study focuses on bibliometric analysis of brand attitude examining 1497 documents published for the y...

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Bibliographic Details
Main Authors: Hashem E., Alharthi Rami, Md. Salleh, Nor Zafir, Abdullah, Mazilah, Ali, Adnan, Faisal, Faisal, Mohd. Nor, Roshazlizawati
Format: Article
Language:English
Published: Elsevier Ltd 2023
Subjects:
HD28 Management. Industrial Management
Online Access:http://eprints.utm.my/107557/1/NorZafirMdSalleh2023_ResearchTrendsDevelopmentsAndFuturePerspectives.pdf
http://eprints.utm.my/107557/
http://dx.doi.org/10.1016/j.heliyon.2022.e12765
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Institution: Universiti Teknologi Malaysia
Language: English

Internet

http://eprints.utm.my/107557/1/NorZafirMdSalleh2023_ResearchTrendsDevelopmentsAndFuturePerspectives.pdf
http://eprints.utm.my/107557/
http://dx.doi.org/10.1016/j.heliyon.2022.e12765

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