Research trends, developments, and future perspectives in brand attitude: A bibliometric analysis utilizing the Scopus database (1944-2021)
Brand attitude has been the primary concern for corporation sustainability for a long. Studies have focused on various attributes concerning brand attitude comprising of many research articles. This study focuses on bibliometric analysis of brand attitude examining 1497 documents published for the y...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier Ltd
2023
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| Subjects: | |
| Online Access: | http://eprints.utm.my/107557/1/NorZafirMdSalleh2023_ResearchTrendsDevelopmentsAndFuturePerspectives.pdf http://eprints.utm.my/107557/ http://dx.doi.org/10.1016/j.heliyon.2022.e12765 |
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| Institution: | Universiti Teknologi Malaysia |
| Language: | English |