The application of means-end chain model in evaluating built environment
Means-end chain is a research model widely used in marketing researches particularly in assessing consumer goods and services. The major aim of this model is to link product’s attributes with consumer’s values. The findings using this method have been used in product’s design manipulations and marke...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Published: |
2004
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/20933/ |
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| Institution: | Universiti Teknologi Malaysia |