The application of means-end chain model in evaluating built environment

• Main Authors: Mohd. Jusan, Mahmud, Bashri Sulaiman, Ahmad
• Format: Conference or Workshop Item
• Published: 2004
• Subjects: NA9000-9284 City planning
• Online Access: http://eprints.utm.my/id/eprint/20933/
• Institution: Universiti Teknologi Malaysia

Means-end chain is a research model widely used in marketing researches particularly in assessing consumer goods and services. The major aim of this model is to link product’s attributes with consumer’s values. The findings using this method have been used in product’s design manipulations and marke...