Assessing trust in e-Commerce website based on ranking of trust attributes
Trust has become one of most importance criterion in order to establish the e-Commerce. Previous study has shown that, there are five most important trust attributes that should be placed in an e-Commerce website. However, consumers may not know about the trust attributes and incapable to search the...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
World Scientific and Engineering Academy and Society
2010
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/22875/ |
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| Institution: | Universiti Teknologi Malaysia |