Assessing trust in e-Commerce website based on ranking of trust attributes

• Main Authors: Rusli, Muhammad Rushdi, Che Hussin, Ab. Razak, Mohamed Dahlan, Halina
• Format: Article
• Published: World Scientific and Engineering Academy and Society 2010
• Subjects: QA75 Electronic computers. Computer science
• Online Access: http://eprints.utm.my/id/eprint/22875/
• Institution: Universiti Teknologi Malaysia

Trust has become one of most importance criterion in order to establish the e-Commerce. Previous study has shown that, there are five most important trust attributes that should be placed in an e-Commerce website. However, consumers may not know about the trust attributes and incapable to search the...