Hybrid strategy: a new strategy for competitive advantage
Both strategic management researchers and practitioners have realized the importance of cost and differentiation strategies for effective organizational performance and excellence. Recently many large enterprises/corporations have been applying both strategies simultaneously, rather than applying a...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Canadian Center of Science and Education
2012
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/30510/ http://dx.doi.org/10.5539/ijbm.v7n20p120 |
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| Institution: | Universiti Teknologi Malaysia |