Hybrid strategy: a new strategy for competitive advantage

• Main Authors: Baroto, Mas Bambang, Abdullah, Muhammad Madi, Hooi, Lai Wan
• Format: Article
• Published: Canadian Center of Science and Education 2012
• Subjects: H Social Sciences (General)
• Online Access: http://eprints.utm.my/id/eprint/30510/; http://dx.doi.org/10.5539/ijbm.v7n20p120
• Institution: Universiti Teknologi Malaysia

Both strategic management researchers and practitioners have realized the importance of cost and differentiation strategies for effective organizational performance and excellence. Recently many large enterprises/corporations have been applying both strategies simultaneously, rather than applying a...