Offering a model of evaluation of trust suggesting between customers and e-stores (B2C) based on approaches of fuzzy logic
To succeed in the e-commerce depends on lots of factors; one of the important and vital ones is trust. In this Paper, we will suggest a model of Fuzzy Logical System which depicts some of the hidden relationships between the critical factors such as security, familiarity, and designing in a B2C comm...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Computer Science Journals
2010
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/38009/2/IJBRM-18.pdf http://eprints.utm.my/id/eprint/38009/ http://www.cscjournals.org/library/manuscriptinfo.php?mc=IJBRM-18 |
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| Institution: | Universiti Teknologi Malaysia |
| Language: | English |