Developing a framework for multi channel e marketing
This paper is about combining three E-marketing tools including Search engine Optimization, Social Media Marketing and Email marketing to develop a new multiple channel E-marketing framework. A marketing framework can be generally defined as a written document that details the current marketing situ...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/40303/ https://seminar.utmspace.edu.my/jisri/download/F1_FinalPublished/Pub10_Multi%20ChannelE-MarketingFramework.pdf |
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| Institution: | Universiti Teknologi Malaysia |