Developing a framework for multi channel e marketing

• Main Authors: Torkaman, Hassan, Che Hussin, Ab. Razak, Shahbazi, Arash Bayat
• Format: Article
• Published: 2013
• Subjects: QA75 Electronic computers. Computer science
• Online Access: http://eprints.utm.my/id/eprint/40303/; https://seminar.utmspace.edu.my/jisri/download/F1_FinalPublished/Pub10_Multi%20ChannelE-MarketingFramework.pdf
• Institution: Universiti Teknologi Malaysia

This paper is about combining three E-marketing tools including Search engine Optimization, Social Media Marketing and Email marketing to develop a new multiple channel E-marketing framework. A marketing framework can be generally defined as a written document that details the current marketing situ...