Factors influencing individuals' trust in online purchase through social networking sites
Internet is integrated into nearly all aspects of activities including businesses. It is a medium that can be accessed anywhere. The advancement of Internet has contributed to the development of electronic commerce and trust has been suggested in the literature to play an essential role in the devel...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/51064/ http://dx.doi.org/10.1109/ECDC.2013.6556752 |
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| Institution: | Universiti Teknologi Malaysia |