Branding leadership in Malaysian SMEs

Branding leadership in Malaysian SMEs

The study empirically examines the inter relationships among various branding constructs of leaders or entrepreneurs in small and medium sized enterprises (SMEs). The study employs structural equation modeling through a new branding leadership model comprises of branding leadership, challenges, impl...

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Bibliographic Details
Main Authors: Sh. Ahmad, Fauziah, Quoquab, Farzana, Bahrun, Rohaizat, Md. Mansor, Mohamad Naqiuddin
Format: Article
Language:English
Published: Elsevier Ltd. 2014
Subjects:
HD Industries. Land use. Labor
Online Access:http://eprints.utm.my/id/eprint/52034/1/FauziahShAhmad2014_BrandingLeadershipInMalaysia.pdf
http://eprints.utm.my/id/eprint/52034/
https://doi.org/10.1016/j.sbspro.2014.04.007
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Institution: Universiti Teknologi Malaysia
Language: English

Internet

http://eprints.utm.my/id/eprint/52034/1/FauziahShAhmad2014_BrandingLeadershipInMalaysia.pdf
http://eprints.utm.my/id/eprint/52034/
https://doi.org/10.1016/j.sbspro.2014.04.007

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