Branding leadership in Malaysian SMEs
The study empirically examines the inter relationships among various branding constructs of leaders or entrepreneurs in small and medium sized enterprises (SMEs). The study employs structural equation modeling through a new branding leadership model comprises of branding leadership, challenges, impl...
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Elsevier Ltd.
2014
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Online Access: | http://eprints.utm.my/id/eprint/52034/1/FauziahShAhmad2014_BrandingLeadershipInMalaysia.pdf http://eprints.utm.my/id/eprint/52034/ https://doi.org/10.1016/j.sbspro.2014.04.007 |
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my.utm.520342018-10-14T08:37:24Z http://eprints.utm.my/id/eprint/52034/ Branding leadership in Malaysian SMEs Sh. Ahmad, Fauziah Quoquab, Farzana Bahrun, Rohaizat Md. Mansor, Mohamad Naqiuddin HD Industries. Land use. Labor The study empirically examines the inter relationships among various branding constructs of leaders or entrepreneurs in small and medium sized enterprises (SMEs). The study employs structural equation modeling through a new branding leadership model comprises of branding leadership, challenges, implementation and performance. The results confirm significant relationships among the constructs. The major fit indices indicate good data fit to the proposed model. The findings provide meaningful insights to SME leaders. It also fill the gaps in literature by statistically validating the model of branding leadership in Malaysia that may implicate other economic zones with similar situations. Elsevier Ltd. 2014 Article PeerReviewed application/pdf en http://eprints.utm.my/id/eprint/52034/1/FauziahShAhmad2014_BrandingLeadershipInMalaysia.pdf Sh. Ahmad, Fauziah and Quoquab, Farzana and Bahrun, Rohaizat and Md. Mansor, Mohamad Naqiuddin (2014) Branding leadership in Malaysian SMEs. 4th International Conference on Marketing and Retailing 2013 (INCOMAR 2013), 130 . pp. 54-58. ISSN 1877-0428 https://doi.org/10.1016/j.sbspro.2014.04.007 |
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HD Industries. Land use. Labor Sh. Ahmad, Fauziah Quoquab, Farzana Bahrun, Rohaizat Md. Mansor, Mohamad Naqiuddin Branding leadership in Malaysian SMEs |
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The study empirically examines the inter relationships among various branding constructs of leaders or entrepreneurs in small and medium sized enterprises (SMEs). The study employs structural equation modeling through a new branding leadership model comprises of branding leadership, challenges, implementation and performance. The results confirm significant relationships among the constructs. The major fit indices indicate good data fit to the proposed model. The findings provide meaningful insights to SME leaders. It also fill the gaps in literature by statistically validating the model of branding leadership in Malaysia that may implicate other economic zones with similar situations. |
format |
Article |
author |
Sh. Ahmad, Fauziah Quoquab, Farzana Bahrun, Rohaizat Md. Mansor, Mohamad Naqiuddin |
author_facet |
Sh. Ahmad, Fauziah Quoquab, Farzana Bahrun, Rohaizat Md. Mansor, Mohamad Naqiuddin |
author_sort |
Sh. Ahmad, Fauziah |
title |
Branding leadership in Malaysian SMEs |
title_short |
Branding leadership in Malaysian SMEs |
title_full |
Branding leadership in Malaysian SMEs |
title_fullStr |
Branding leadership in Malaysian SMEs |
title_full_unstemmed |
Branding leadership in Malaysian SMEs |
title_sort |
branding leadership in malaysian smes |
publisher |
Elsevier Ltd. |
publishDate |
2014 |
url |
http://eprints.utm.my/id/eprint/52034/1/FauziahShAhmad2014_BrandingLeadershipInMalaysia.pdf http://eprints.utm.my/id/eprint/52034/ https://doi.org/10.1016/j.sbspro.2014.04.007 |
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