Determining socio-demographic, psychographic and religiosity of green hotel consumer in Malaysia
This study is proposed to explore whether green consumer profiles (socio-demographics, psychographic and religiosity) have a role to play in profiling green hotel consumers. As such, a total of ten hypotheses are developed to explore the effects of the green consumer profiles on ecologically Ecologi...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier Ltd.
2014
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/52348/1/AdaviahMas%E2%80%99od2014_Determiningsocio-demographic.pdf http://eprints.utm.my/id/eprint/52348/ https://doi.org/10.1016/j.sbspro.2014.04.056 |
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| Institution: | Universiti Teknologi Malaysia |
| Language: | English |