Website content performance in the tourism industry: a review
This paper discusses the critical content of a tourism website based on the PWTC and eMICA models. The revolution of the digital age has radically changed customer expectations about convenience, speed, price, service, and comparability. To remain competitive in the industry, travel agencies have to...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
American Scientific Publishers
2015
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/55820/1/SangLongChoi2015_WebsiteContentPerformanceintheTourismIndustry.pdf http://eprints.utm.my/id/eprint/55820/ http://dx.doi.org/10.1166/asl.2015.5989 |
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| Institution: | Universiti Teknologi Malaysia |
| Language: | English |
| Summary: | This paper discusses the critical content of a tourism website based on the PWTC and eMICA models. The revolution of the digital age has radically changed customer expectations about convenience, speed, price, service, and comparability. To remain competitive in the industry, travel agencies have to set up websites with consistently updated information which promotes their services and marketing strategies to their targeted customers. |
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