Organization culture and open innovation: A quadruple helix open innovation model approach
Open innovation is a paradigm that assumes that firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as the firms look to advance their technology. Open innovation is the form of innovation in the organization that interacts with the external...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Econjournals
2015
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/58736/ http://www.scopus.com |
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| Institution: | Universiti Teknologi Malaysia |