Organization culture and open innovation: A quadruple helix open innovation model approach

• Main Authors: Parveen, S., Senin, A. A., Umar, A.
• Format: Article
• Published: Econjournals 2015
• Subjects: HB615-715 Entrepreneurship. Risk and uncertainty. Property
• Online Access: http://eprints.utm.my/id/eprint/58736/; http://www.scopus.com
• Institution: Universiti Teknologi Malaysia

Open innovation is a paradigm that assumes that firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as the firms look to advance their technology. Open innovation is the form of innovation in the organization that interacts with the external environment. This interaction results into adoption of either inbound or outbound innovation process. Quadruple helix (QH) model for open innovation argues the integration of industry, academia, government and society is inevitable for the organizations development. This caused challenges to the organizations to respond dynamic environment. This study has primarily examined the linear relationship, of organizational culture, on open innovation model while commitment towards open innovation moderates the linear relationship. A random sample of 250 employees from telecom industry of Pakistan is selected. The data was collected via standard questionnair. The analysis of this study consisted of correlation analysis, multiple regression analysis and moderation analysis. The results revealed that culture has positive relationship with commitment towards open innovation, while the later one is positively associated with QH open innovation model. This relationship is moderated by commitment towards open innovation.