Religious faith, addictive products, and their advertisement: a qualitative inquiry
The present study sheds some light on the issue pertaining to the influence of religious faith on marketing communication strategy. More particularly, this study attempts to answer two research questions: (i) how Malaysian consumers perceive controversial product? And (ii) what is their perception,...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Azman Hashim International Business School
2015
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/60399/ https://business.utm.my/ijibs/issue/vol3-no1/50-religious-faith-addictive-products-and-their-advertisement-a-qualitative-inquiry |
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| Institution: | Universiti Teknologi Malaysia |