A CRM strategic leadership towards sustainable development in student relationship management: SD in higher education
Sustainable development (SD) is not just obligating society members to fulfill their responsibilities, but can also generate significant competitive advantage. Only recently, organizations increasingly consider SD as a business strategy because it can deliver larger shareholder value and provide acc...
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| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/63384/ http://www.sciencedirect.com/science/article/pii/S2351978915000116 |
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| Institution: | Universiti Teknologi Malaysia |