A CRM strategic leadership towards sustainable development in student relationship management: SD in higher education

• Main Authors: Gholami, Hamed, Mat Saman, Muhammad Zameri, Sharif, Safian, Mohd. Zakwa @ Zakuan, Norhayati
• Format: Conference or Workshop Item
• Published: 2015
• Subjects: LB2300 Higher Education
• Online Access: http://eprints.utm.my/id/eprint/63384/; http://www.sciencedirect.com/science/article/pii/S2351978915000116
• Institution: Universiti Teknologi Malaysia

Sustainable development (SD) is not just obligating society members to fulfill their responsibilities, but can also generate significant competitive advantage. Only recently, organizations increasingly consider SD as a business strategy because it can deliver larger shareholder value and provide acc...