Business-to-customer (B2C) electronic commerce: an implementation process view
In spite of the many studies conducted on B2C e-commerce implementation, prior studies have presumed B2C e-commerce implementation to be a “plug and play” exercise rather than process based. Consequently, many of these initiatives have failed to deliver the benefits expected for e-commerce companies...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Published: |
IEEE
2016
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/66901/ http://dx.doi.org/ 10.1109/ICCOINS.2016.7783182 |
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| Institution: | Universiti Teknologi Malaysia |