Business-to-customer (B2C) electronic commerce: an implementation process view

• Main Authors: Bahari, Mahadi, A. Iahad, Noorminshah, Deborah, Libu Paris
• Format: Conference or Workshop Item
• Published: IEEE 2016
• Subjects: QA75 Electronic computers. Computer science
• Online Access: http://eprints.utm.my/id/eprint/66901/; http://dx.doi.org/ 10.1109/ICCOINS.2016.7783182
• Institution: Universiti Teknologi Malaysia

In spite of the many studies conducted on B2C e-commerce implementation, prior studies have presumed B2C e-commerce implementation to be a “plug and play” exercise rather than process based. Consequently, many of these initiatives have failed to deliver the benefits expected for e-commerce companies...