The moderating role of integrated persuasive communication messages towards pro-environmental behaviour

The moderating role of integrated persuasive communication messages towards pro-environmental behaviour

Behavioural change intervention is one of the most challenging aspects of social marketing. The high failure rate of environmental campaigns has encouraged social marketers, policymakers and academics to propose the best intervention approach to motivate pro-environmental behaviour. Using the contex...

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Bibliographic Details
Main Authors: Masodl, Adaviah, Sulaiman, Zuraidah, Hashim, Noor Hazarina, Khalifah, Zainab
Format: Article
Published: Medwell Journals 2016
Subjects:
HD28 Management. Industrial Management
Online Access:http://eprints.utm.my/id/eprint/71385/
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85006042850&doi=10.3923%2fsscience.2016.4924.4931&partnerID=40&md5=da8f1f0507d97df1a7cc84420a900c1d
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Institution: Universiti Teknologi Malaysia

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http://eprints.utm.my/id/eprint/71385/
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85006042850&doi=10.3923%2fsscience.2016.4924.4931&partnerID=40&md5=da8f1f0507d97df1a7cc84420a900c1d

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